MR. WYDEN. Let me begin my questioning on whether or not nicotine is addictive. Let me ask you first, and I’d like to just go down the row, whether each of you believes that nicotine is not addictive. I heard virtually all of you touch on it. Yes or no, do you believe nicotine is not addictive?

MR. CAMPBELL (President of Philip Morris U.S.A.). I believe nicotine is not addictive, yes.

The Cochrane library has done a review of literature regarding hypnosis and smoking cessation, concluding that there was not enough evidence to say that hypnosis helps individuals quit smoking at 6 months. However, the author acknowledged that there was great variability in the types of hypnotic induction, length and control groups, thus making evaluation difficult.