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    I swear nicotine is not addictive

    MR. WYDEN. Let me begin my questioning on whether or not nicotine is addictive. Let me ask you first, and I’d like to just go down the row, whether each of you believes that nicotine is not addictive. I heard virtually all of you touch on it. Yes or no, do you believe nicotine is not addictive?

    MR. CAMPBELL (President of Philip Morris U.S.A.). I believe nicotine is not addictive, yes.

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Information

What is free-based nicotine?

Cigarette manufacturers not only increased the amount of nicotine but also found the way to instantly deliver it into the brain. By adding chemicals such as ammonia and urea, they assure a proper alkaline pH, allowing all nicotine to be converted into the free-based form.

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Snus: The Swedish Answer?

Snus or smokeless tobacco is being endorsed by the Swedish public health system as a better option to smoking. It is a form of chewed tobacco (also known as “snuff” or “spit tobacco”), but unlike chewing tobacco, snus does not require spitting - thus adding to its popularity

Techniques

Aversive smoking

Other techniques developed were not as widely received as those mentioned above. They include administering an external shock to smokers in order to negatively associate smoking with pain. Years ago, electric shocks were used (Conway 1977) and subjects were even asked to self inflict pain by snapping on a rubber band around their wrists.